Many people have brilliant ideas, are highly dedicated to their job, have decidedly expert knowledge or ingenious projects and perform activities aimed at specific target groups.

The success of these ideas, however, largely depends on how far these people are able to communicate their contents and their enthusiasm to their target group.

The deciding factor seems to be whether the conversational partners are able to adapt their communication style to the following factors of influence.

Person 1
Content & Expectation
Filter & Codes
Interaction Filter & Codes
Person 2
Content & Expectation

Communicative skills may be taught (and learnt) if they are based on solid craftsmanship and connected to specific methods.

Although good communication alone does not solve any problems of content, it may render them visible and help prevent unnecessary conflicts.

The following pages contain specific offers and examples from various areas.

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